Online shops and e-commerce

From product to order: making every shopping step accessible

A well-described item is of little help if the variant cannot be selected or the error message in the checkout is unclear. Accessonaut supports you with public shop pages; you also check the complete purchase journey manually.

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Where everyday barriers arise

  • Variants and states easily go unnoticed

    Size, colour, availability and basket feedback change dynamically. A scan of a product view does not automatically cover every combination and every error state.

  • Product images need the right meaning

    The right description depends on what an image contributes to the purchase decision. Check suggested alt texts in context; decorative images and linked images serve different purposes.

  • The checkout has several owners

    Shop, shipping modules, identification and payment service can come from different systems. Record which parts of the journey you can change yourself and where you need to involve the respective provider.

These journeys should work for people

  • Compare typical shop pages

    Check category pages, search results and representative product pages. Recurring findings show where a fix in the shop template achieves more than editing individual items.

  • Test a purchase without a mouse

    Go through product selection, basket, guest checkout and error correction with test data. Check focus changes and messages, and include embedded payment journeys in your test scope.

  • Keep purchase information understandable

    Revise shipping notes and returns information with clear language in mind. Check AI drafts especially for prices, conditions and deadlines so that simplification does not change anything.

A workflow your team can carry on

  1. Classify your shop and markets

    Distinguish between consumer offerings and offerings purely for business customers. Check scope, exemptions and the countries in which you offer services; the domain ending alone does not answer these questions.

  2. Select pages and variants as a sample

    Choose representative products and reused page types within the scope of your plan. Document which variants and protected states still need to be checked manually.

  3. Check the order journey with test data

    Check labels, required fields, understandable errors and whether all controls can be reached. Use a suitable test mode so that your check does not trigger an unintended order.

  4. Check again after shop updates

    Repeat technical and manual checks after theme, plugin and payment changes. Also review approved image texts when items or image contexts change.

Tools for your next steps

Germany, Austria and Switzerland

Which framework applies depends on the country, the operator and the specific service. The following notes help you find the right original sources and next testing steps. The linked official sources are in German.

What you also need to check

Free and Standard each include one website project with up to 5 and 25 pages per scan respectively. Standard costs €9, Pro €19 for 3 projects and Business €49 for 10 projects per month. All prices are final prices in euros. As a small business under § 19 of the German VAT Act (UStG), we do not charge VAT. Scheduled scans, automatic alt text and the browser assistant are included from Pro. The scanner does not carry out a complete test purchase. Platform restrictions, external payment pages and protected checkout states remain part of your separate testing and coordination with the providers involved.

Frequently asked questions

Is a good scan score approval for our checkout?

No. A score only describes the automated check that was carried out. You need to check variants, dialogs, error states, payment functions and meaningful operation with assistive technology separately. An unremarkable scan does not confirm full conformance.

Does the integration also work in the Shopify checkout?

The guide describes the integration in the available theme area. Checkout and other platform areas have their own extension options and permissions. Adding a script to the theme does not automatically make these areas reachable or changeable.

Can all product images be described automatically?

The image feature works with images that were actually detected and with assignments you can check. Check factual accuracy, image purpose and context before you approve suggestions. Shared AI attempts per calendar month for the AI features of your account: Free: 2, Standard: 15, Pro: 30, Business: 80. Requested calls count even if the provider fails. Your explicit approval is required before anything is sent to the configured AI service.

A concrete first step

Start with a page that matters to people.

The free check shows barriers that can be detected automatically. With a free account you can collect your checks in one place and record your next steps.